How Gender Stereotypes Impact Health Information Seeking Intention: Insights from an Implicit Association Test

How implicit gender stereotypes and attitudes shape self-definition

Implicit stereotypes and women’s math performance: How implicit gender-math stereotypes inXuence women’s susceptibility to stereotype threat

This experiment examined the eVects of implicit gender-math stereotyping and implicit gender and math identiWcation on women’s math performance under stereotype threat and reduced threat conditions. Results showed that of the three, only implicit gender-math stereotyping moderated stereotype threat eVects on women’s math performance: women who showed less implicit math-gender stereotyping showe...

Gender Attitudes and Stereotypes in Childhood 1 The Gendered Self-Concept: How Implicit Gender Stereotypes and Attitudes Shape Self-Definition

Changing Gender Stereotypes in Iran

Abstract In recent decades, because of the vast socio-cultural changes which occurred in Iran, Iranian women have experienced new values and identities and they have achieved more advanced education and consciousness, so that they oppose the gender stereotypes which attribute inferior characteristics to women and cause inequalities and limitations in their everyday life. Although gender stereo...

Implicit Association Test

Three experiments demonstrated that an abbreviated Implicit Association Test (Brief IAT) produces reliable and valid measures of implicit attitudes and identities. A fourth experiment examined properties of the Brief IAT when used to measure implicit stereotypes. The Brief IAT’s format instructs subjects to focus on just 3 of the 4 categories used in the IAT, with 2 of these 3 in each of 2 comb...